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How can I target digital customer needs accurately?

In the course of digitalisation, countless new technical possibilities are coming onto the market. Leading companies are already making use of them today. In contrast to SMEs, whose development does not always have such research capital, but also time resources. In technical sales, we encounter similar difficulties when it comes to determining 4.0-competent requirements. The task and result of this future-oriented app is to support sales people, product managers and marketers in this and to show them a direction for smart product upgrades.

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