The COVID-19 pandemic is challenging politics, society and the economy to an unprecedented extent. Its effects are so drastic that it requires companies and industries not only to manage the crisis in the short term, but also to develop strategic options for the future. Against this background, the Expert Group "Digital Business Models in Industrie 4.0" of the German Platform Industrie 4.0 has formulated ten theses on the future of digital business models for Industry 4.0. Formulated in form of propositions, they provide companies both with impetus and inspiration to deal with the consequences of the COVID-19 pandemic from a strategic perspective.