This publication by the “Digital Business Models” working group examines how Industrial AI is fundamentally transforming the structure and value logic of industrial business models.

While generative and agent-based systems go beyond merely increasing efficiency, they also transform value propositions, stakeholder roles, value chains, and revenue models. Companies can choose between three strategic paths: optimizing, expanding, or completely transforming their business model. The focus is shifting from purely selling products to automated action chains.

However, success depends less on the technology itself than on its scalable integration into the company’s organizational structure. This publication thus serves as a framework to guide decision-makers in strategically leveraging AI to gain sustainable competitive advantages.